Liam Colford, Prairie Malt's Regional Craft Manager, discusses the company's strategic rebranding to modernize its image in the competitive craft brewing sector. The refreshed branding includes new logos, packaging, apparel, and a revamped website to reflect a more colorful and dynamic approach. Being part of the global Boortmalt network enhances Prairie Malt's capabilities, allowing efficient supply chains and access to a diverse range of over 60 malts. Upcoming new products, such as German Vienna and a Czech-inspired pilsner malt, promote innovation in a maturing beer market.
Prairie Malt's rebranding aims to modernize the company's identity to resonate more with the vibrant craft brewing community, enhancing creativity and personality.
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