As the climate crisis accelerates, the market for eco-friendly products is growing, but many claims of greenness are misleading. This has led some Oregon legislators to propose Senate Bill 680, aimed at banning greenwashing statewide. The bill, sponsored by Senator Jeff Golden, acknowledges greenwashing as a significant barrier to climate action, with potential penalties under the Unlawful Trade Practices Act. While some business groups oppose the bill, viewing it as unnecessary and harmful, climate advocacy groups and consumer advocates support it, highlighting the need for clearer truth in environmental marketing.
"It threatens our survival. It promotes false solutions to the climate crisis that distract from and delay concrete and credible action."
"Some Oregon legislators have proposed a possible solution to the problem through Senate Bill 680, which would ban greenwashing... and subject to a small fine."
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