Cuddy discussed how the board and artistic staff have been working to create a sustainable strategic model for funding and preserving the festival into the future. A big part of that plan involves bringing back marketing strategies that have worked in the past, such as the reinstatement of OSF's membership program, offering a 25% discount for members who buy tickets early, along with member events for various giving levels that include bonus activities such as panel discussions and dinners.
The festival aims to engage audiences and reconnect them with the arts by offering a revitalized experience through effective outreach, community connection, and the familiar charm of traditional events.
Tim Bond emphasized the importance of not just focusing on immediate financial recovery, but building a legacy that ensures the festival’s viability for future generations. It's about creating a vibrant community hub that nurtures the arts.
OSF's new initiatives also include reopening the gift shop, conducting campus and summer tours, and continuing Post Show Talkbacks to foster engagement and enrich audience experience, keeping the community spirit alive.
#oregon-shakespeare-festival #sustainability #community-engagement #arts-revival #marketing-strategies
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