"Monaco spent around $200,000 on the event, with half allocated to prize money and the other half for venue, food, and drinks. This investment is significant for a Series A startup."
"Sam Blond, co-founder and CEO of Monaco, believes the tournament will help the company cut through the noise and get on the radar of key customers, primarily other startups."
Monaco, an AI sales startup, invested $200,000 in a poker tournament featuring $100,000 in prizes and notable Silicon Valley founders. The event aimed to market Monaco's services, which automate sales processes. Co-founder Sam Blond emphasized the importance of creating memorable experiences for attendees. The company, backed by Peter Thiel's Founders Fund, recently emerged from stealth mode and views the tournament as a strategic marketing move to engage potential customers in the startup community.
Read at www.businessinsider.com
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