DraftKings is expanding its online casino offerings by focusing on original games and redesigning the user experience modeled after Netflix's renowned content delivery methods. The company aims to personalize user interactions by showcasing popular games and themes, creating a lobby-like feel akin to Netflixâs app. In his presentation at the Next Summit, Chief Product Officer Corey Gottlieb emphasized the importance of this approach, as it supports tailored experiences for different players, including VIPs and casual users, aiding the casino's growth strategy involving original content and gamification.
DraftKings is modeling its online casino experience after Netflix as it expands its focus on original games.
It was really modeled after Netflix from a content delivery perspective, and every lobby is themed.
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