YouTube has emerged as a powerful platform for podcasts, with over a billion monthly listeners according to Bloomberg. This surge in podcaster interest was unexpected for YouTube, which has since adapted by enabling creators to label their content as podcasts. Tim Katz from YouTube noted the significant viewer engagement, highlighting that users watched more than 400 million hours of podcasts monthly in 2024. As a result, podcasters are encouraged to utilize YouTube as a strategic distribution channel to grow their audience.
If you have a podcast that is struggling to break through the noise of the millions of shows out there on Apple and Spotify, be sure you're not overlooking the podcast distribution platform that rules them all: YouTube.
Collection
[
|
...
]