True Crime emerged as a dominant podcast genre, with 42 million monthly listeners in the U.S., offering unique marketing opportunities to advertisers targeting educated audiences.
True Crime is especially popular among women, with 37% naming it their top podcast choice last month, making them a particularly valuable demographic for advertisers.
The report reveals that 74% of True Crime listeners consume content weekly, driven largely by intellectual interest and the companionship that these programs provide.
Listeners find companionship and topics of interest as key motivators for their engagement with True Crime podcasts, highlighting deep emotional and intellectual connections.
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