The podcast industry experienced substantial growth in 2024, as evidenced by a 23% rise in monthly listeners over three years, with 44% of the U.S. population listening to podcasts recently. Younger, well-educated, affluent, and diverse audiences are fueling this trend. Notably, YouTube captured 33% of podcast listeners, while popular genres included News, True Crime, and Comedy. The iHeart Audience Network, SiriusXM Podcast, and NPR ranked as the top sales networks, showcasing popular shows like NPR News Now and new hits such as Bongino Report Early Edition.
2024 marked another year of remarkable growth for the podcast industry, with a 23% increase in monthly listeners in the last three years.
The data indicates that 44% of the U.S. population tuned into podcasts last month, highlighting a significant increase in engagement with this medium.
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