The rise of the 'nefariously B2B' podcast
Briefly

Companies are leveraging podcasts not just for entertainment but as a unique blend of marketing, thought leadership, and networking, creating a complex ecosystem.
The rise of podcasts in the venture capital space illustrates how content can drive access to opportunities and connections that were previously hard to come by.
As podcasts evolve, questions arise about their future: Is every podcast becoming video-centric, and what role will they play in 2024's media landscape?
Read at The Verge
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