Part two of the Coleman Insights and Amplifi Media research focuses on podcast creators, specifically those who have produced both audio and video podcasts recently. A survey with 30 creators revealed that the main motivation for starting video podcasts is audience expansion. It was noted that many creators also feel pressure to transition to video formats. Challenges were highlighted, with over half finding video podcasting somewhat difficult, and 13% stating it is very difficult. Most creators do share clips from their podcasts, indicating a trend in audience engagement strategies.
Interestingly, the survey started by asking 'What motivated you to start video podcasting?' Audience expansion overwhelmingly wins the day for this question.
53% characterize the challenge of creating video podcasts as 'somewhat difficult,' while another 13% find it 'very difficult.'
Most creators (83%) do post clips of their video podcasts, reflecting a solid strategy for audience engagement on platforms.
An interesting percentage of creators felt 'industry pressure to expand' into video podcasting, highlighting the competitive nature of content creation.
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