The TED brand is synonymous with excellence and is a known destination for the curious. The addition of the entire TED Audio Collective to Acast brings a massive and highly engaged global audience - and importantly monetizable listens- for advertisers around the world to connect with, said Acast CEO Ross Adams.
At TED, we are dedicated to discovering, debating and spreading ideas that spark conversation across our global network. With Acast's leading ad tech tools and partnerships, we're confident that this partnership will help to continue to scale the TED Audio Collective around the world, said Alan Seiffert, Head of Global Business Development at TED.
According to Podcast Pulse, a recent report from Acast and Dentus with Edison Research, 92% of podcast listeners tune in to podcasts to learn more about specific topics. Additionally, 80% listen to niche podcasts with content made for people with specific interests.
Among these niche podcast listeners, 94% have taken action after hearing a podcast ad, signifying the potential impact of well-placed advertising within targeted podcast content.
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