Podcasting is a powerful business tool for reaching audiences and building brand awareness. Podcast consumption remains at record levels, with 73% of people ages 12 and over reporting they have listened to at least one podcast. Total weekly podcast listening time for people over 13 grew by 355% since 2015 to 773 million hours per week. More than half of the U.S. population over 12 has watched a video podcast, and monthly podcast consumers tend to be more educated and higher income than the overall market. Creating a podcast can provide credibility for business owners. A full-service content marketing agency began offering podcast production in 2023 and helps businesses strategize podcast marketing. Success has appeared in education, healthcare, law, and growing finance-focused podcasts, with strong episode and sponsored-story engagement metrics.
"Podcasting has become one of the most powerful tools in a business's arsenal to reach its audience and build brand awareness. Podcasts also have the potential to help demonstrate a level of expertise and authority for a business owner."
"According to Edison Research's "The Podcast Consumer 2025," podcast consumption continues at a record high with 73% of those ages 12 and over saying they have listened to at least one podcast. Since 2015, the total time people over the age of 13 spent with podcasts grew by 355% to 773 million hours per week."
""Podcasts have been around for some 20 years, but for a lot of people, it's still relatively new and it's still a growing medium," says Monti Rossetti, Director of Audio for Hearst StoryStudio. " When you create a podcast, it gives you a level of credibility.""
""If the client is somebody who loves to talk and has a really good story to tell, a podcast is a great option for them - somebody who is comfortable having a conversation about their specialty, what their brand does or promoting an event coming up," he says."
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