The growing trend of video podcasts is transforming the podcasting landscape, yet a substantial portion of Gen Z still favors audio-only experiences. Data reveals that while 41% of Gen Z podcast consumers primarily engage with audio content, a large majority (84%) also accesses video podcasts. This dual approach indicates that audio isn't disappearing, even with the rise of video. The insights from recent research highlight the evolving habits of podcast consumers across demographics, suggesting video is becoming an integral aspect of the medium, relevant to all ages.
While the shift toward video is undeniable, the data also shows nuance. 41% of Gen Z podcast consumers still lean toward audio-first experiences.
Video isn't just a Gen Z phenomenon-it's becoming a defining feature of podcasting for all ages.
Collection
[
|
...
]