Sports fans spend six hours and 26 minutes with audio content each day—that's over two hours more than the average American spends listening to audio.
Compared to sports video viewers, sports audio listeners are bigger spenders. They spend an average of $262 on sports merch/memorabilia in a year (even higher for sports podcast listeners at $321), compared to just $185 for sports video viewers.
Differentiated content: 66% of sports listeners say they listen to hear unique perspectives on sports that aren't covered in other media, and 60% listen to get exclusive content.
Community and connection: 86% of sports listeners say they listen to stay connected to their team or sport, 58% to be part of a community of fans, and 56% to feel more connected to friends/family/colleagues.
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