Ricky Cobb, a sociology professor, turned to Twitter to showcase his comedic talents through a nostalgic lens. By sharing retro images accompanied by witty remarks, he connected with a substantial audience, celebrating a bygone era while critiquing modern sensibilities. His effort caught the attention of Jimmy Kimmel, leading to a TV show collaboration. Although the show, 'The Super Maximum Retro Show,' was not renewed, Cobb's unique branding as the 'Super 70s Sports' guy carved out a niche in the comedy landscape, illustrating how humor and nostalgia can converge in modern media.
Cobb decided to hone his comedy chops on Twitter, in the vague hope that someone might notice and give him a shot. He set up an account called Super 70s Sports.
To source his material, Cobb punched random terms into Google, as though working a slot machine. His audience grew to more than three-quarters of a million.
In 2019, Jimmy Kimmel, a fan, reached out, and four years later they launched 'The Super Maximum Retro Show,' on Vice TV.
The bit was posting archival photos from Gen X's formative years, together with wisecracks about how life was better/tougher/cooler/randier back then.
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