""The biggest issue was a lack of under standing personal branding strategy and lack of results," says Cobello. "Agencies were chasing placements instead of building positioning. They would overpromise on results, underdeliver on execution, and treat every client the same.""
"So in 2022, Cobello sold her personal finance company and started her own agency: Leverage with Media PR. Its results-first approach pairs clients with senior-level publicists who measure results, not effort. The team works with authors and thought leaders to define their core narrative and bio, and determine which conversations make sense for them to be a part of to drive the longer narrative of their brand. Media opportunities are rigorously scrutinized, with the team analyzing whether those appearances align with the author's long-term positioning and authority in their space."
""We don't just ask, 'Where can we get you featured?'" says Cobello. "We ask, 'What do you want to be known for, and how do we build that everywhere?'""
Lauren Cobello built a personal finance brand through books, a top-rated podcast, and national television appearances. She became frustrated with PR agencies that lacked personal branding strategy and delivered inconsistent results. She found agencies focused on one-off media placements rather than building long-term positioning, often overpromising, underdelivering, and treating clients the same. In 2022, she sold her company and founded Leverage with Media PR with a results-first approach. The agency pairs clients with senior-level publicists who measure results, define core narratives and bios, and select media conversations aligned with long-term authority. Media opportunities are scrutinized for fit with positioning, and podcasting is treated as a distinct growth tool.
Read at PublishersWeekly.com
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