NPR tops ranker; Dax Shepard enters it. Political podcasts surge; listener demos revealed (Triton & Signal Hill)
Briefly

"The U.S. Podcast Ranker for September shows iHeartAudience Network leading, followed by SiriusXM and NPR. Political podcast metrics reveal significant audience demographics, with Democrat-leaning shows dominating."
"The demographic profile of political podcast listeners is revealing: 59.7% are college graduates, nearly 40% earn over $100k, and about 47% are 55 or older."
"Interestingly, while Democrat-leaning podcasts still lead with 56% of market share, their downloads have slightly declined from the previous year."
"Independent-leaning podcasts are noteworthy for having the highest percentage of Hispanic listeners at 16.2%, along with a notable composition of college-educated and male demographics."
Read at RAIN News
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