NOVA's CREATE has appointed Kim Kerton to lead podcast-led content partnerships. Kerton has extensive experience in the podcasting industry, having previously served as the Head of CREATE Sydney and as a senior strategic consultant for major brands such as Queensland Tourism and AGL. NOVA's Director of Commercial Strategy, Kate Murphy, emphasized Kerton's unique qualifications in balancing creativity and brand integration within audio content. Kerton expressed enthusiasm for her new role, recognizing the untapped potential in podcast advertising as she rejoins a company she deeply values.
Kerton's appointment speaks to our intention to cover customers that same gold standard of access, influence and impact across our podcast content.
It feels like the best of both worlds for me - being back at NOVA and getting to do what I love.
I know there's greater potential in podcast advertising. And I'm in the right business to unlock that.
Kim is a unique talent, an expert in both content and commercial podcasting, alongside significant experience in commercial brand integration.
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