Michelle Obama’s podcast, IMO, co-hosted with her brother Craig Robinson, launched with great expectations but has faced a significant decline in viewership just one month in. After an initial first episode that gained 335,000 views on YouTube, subsequent episodes saw a steep decrease, ending with just 62,000 views for the latest release. Rankings on audio platforms like Spotify and Apple Podcasts are stable but not stellar, further highlighting the challenges Obama faces in breaking through a crowded media landscape. Despite its vision of thoughtful discourse on life and personal challenges, IMO has yet to attract a consistently engaged audience.
Despite a high-profile launch and popular guests, Michelle Obama's podcast IMO struggles with significant declines in viewership just weeks after its launch.
Each subsequent episode has struggled to maintain momentum, seeing views drop from 335,000 in the first episode to only 62,000 recently.
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