The latest CPL report reveals over 13 million Canadians listen to podcasts each month, reflecting a substantial annual growth from the previous year's figure of 11.7 million.
Listeners seem to prefer podcast ads over those in other mediums, indicating a unique appreciation for personalized advertising experiences within the podcast format.
YouTube has emerged as the top podcast listening destination in Canada for the first time in 2024, while traditional platforms like Spotify and Apple Podcasts have seen usage decline.
A significant 32% of Canadians discover new podcasts through in-app recommendations, surpassing the 22% who find new shows by listening to other podcasts.
Collection
[
|
...
]