Podcasts are replacing traditional media consumption across all generations. Additionally, a significant portion of Gen Z (more than a quarter) and Millennials (more than a third) listen to podcasts on a daily basis.
Gen Z prefers comedy (47%) followed by pop culture (34%), Millennials also prefer comedy (45%) followed by true crime (35%), Gen X prefers news (33%) followed by comedy (32%), and Baby Boomers prefer news (37%) followed by politics (36%).
Looking ahead, K&R expects augmented reality (AR), virtual reality (VR) and other interactive features to become increasingly common, elevating podcasting experience with more interactive and immersive content.
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