How Jalen Brunson and Josh Hart Turned Their Side Hustle Into a Booming Business | Entrepreneur
Briefly

Professional athletes often face intense scrutiny and criticism from analysts after games, as expressed by Knicks star Josh Hart. However, the rise of podcasts has allowed them to reclaim their narratives, showcase their personalities, and engage directly with their fans. Matt Hillman, co-host of The Roommates Podcast alongside NBA players Jalen Brunson and Josh Hart, plays a vital role in facilitating their dialogue. Hillman’s long-standing friendship with Hart, dating back to high school, underpins a successful partnership that thrives on authenticity and humor, enhancing their interaction with audiences.
Imagine coming home from work, turning on the TV, and watching analysts dissect everything you did wrong that day. That's life for professional athletes.
We wanted someone we could see as a long-term partner, be ourselves around, and who wouldn't make it about them.
Hillman and Hart's partnership began in high school, where they played on the same team and lived together.
In the podcast era, where anyone can pick up a mic and athletes have direct access to their fanbase, many are taking control of their own narratives.
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