The Latino Podcast Listener Report reveals that female listenership has reached parity with males, now comprising 50% of U.S. Latino podcast listeners.
Podcast consumption among Latino adults indicates a significant engagement for entertainment, with 78% expressing strong or moderate agreement on listening for entertainment purposes, marking an 8-point rise since 2020.
While Hispanic monthly podcast listening has increased, it remains below the broader population's growth, signifying ongoing but gradual progress in audience engagement.
Edison Research's decade-long analysis highlights a steady uptick in Latino podcast audience development, establishing demographic shifts with equal male-female representation.
Collection
[
|
...
]