Content preferences, discovery methods, and attitudes of podcast listeners (Sounds Profitable #2)
Briefly

The Podcast Landscape 2024 reveals that listeners predominantly favor Comedy, News, and Sports genres, with Joe Rogan's podcast leading the popularity by a significant margin.
The survey indicates a growing mainstream interest in podcasts covering TV, Film, and brands, suggesting a diversification in listener preferences and content consumption.
Respondents exhibit overwhelming indifference towards brand involvement in podcasts, indicating that a company’s association with a podcast does not sway listener interest significantly.
Retention and listener commitment are crucial metrics in understanding the podcasting landscape, highlighting both ongoing and limited audience engagement with different shows.
Read at RAIN News
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