The Winter 2024 MIDAS report from RAJAR provides insights into the evolving landscape of audio consumption in the UK. Highlighting the strong performance of weekly audio listening, it emphasizes the rise of on-demand music and podcasts at the expense of owned music. Connection audio is scrutinized, showing significant growth over the years, reaching 70% of the population. RAJAR's findings underline how modern listeners are embracing multi-platform and multi-device audio experiences, enhancing the way they interact with audio content.
"Weekly audio listening in the UK remains strong," the report claims in its opening summary. The chart below illustrates the dominance of live radio, and its five key competing channels, all broken down by age groups.
Connected audio reaches 70% of the population, and on average adults listen for about 18 hours per week." - RAJAR Winter 2024. In a convincing graphic, RAJAR shows connected audio inexorably rising in influence over six years.
If you remove Live Radio and Audiobooks from the chart above, and reformat the information to show usage, and then stretch the results over five years, you get the chart below.
RAJAR observes, "This has been a particular area of growth over the last few years as the population continues to desire their listening preferences stored on their devices and accessible with a single touch."
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