Lizzie Young, CRA Chief Executive Officer, said the results were particularly pleasing off the back of GK Survey 5 data which showed commercial radio share had reached its highest level since 2014. "Commercial radio continues to grow its audiences, and one of the reasons is audio is everywhere - whether listeners are turning in to broadcast radio, DAB, or a podcast, audio is in their cars, at home, and with them via their phone."
The FY24 results from IAB are incredibly strong, with total online audio ad spending up 23.6% on FY23, making it the fastest growing display category. "Advertisers are increasingly investing in online audio because it delivers both audience trust and accessibility."
The IARR report also shows expenditure on podcast advertising increased by a massive 32% in the June Quarter compared to the March Quarter," said Ms Young. "We expect to see more advertisers investing in podcasts, as their popularity continues to increase, as we saw in our first Australian Podcast Bi-Annual Report, released last week.
Collection
[
|
...
]