Acast has appointed Everist, an experienced media executive with two decades of diverse experience, to oversee its sales strategy in Queensland's vibrant podcasting landscape. With a strong background in various media sectors and a history of award-winning campaigns, she will leverage local talent producing popular shows to connect brands with engaged audiences. Acast's exclusive rights to several well-liked Queensland podcasts position them strategically in the region's growing market, offering substantial opportunities for advertisers to integrate podcasting into their marketing strategies. Additionally, Acast has made promotions within its teams in Sydney and Melbourne, indicating expansion plans across the Asia-Pacific region.
Everist stated, "Queensland creators are producing some of the best content in the country and being able to bring Acast's world-class podcasts and advertising solutions to my local market feels just right."
With Acast's exclusive hosting for popular local shows, Everist emphasized the potential for brands and agencies: "There's so much potential for brands and agencies to use podcasting as part of their media mix."
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