As social media platforms increasingly prioritize video content, many photographers face challenges in gaining visibility for their work. The pressure to consistently engage and adapt to changing algorithms can lead to burnout. However, alternative strategies exist to enhance visibility and build a photography business. Key suggestions include creating a personal portfolio website that showcases creativity without algorithm interference and seeking publication opportunities in local and niche media, emphasizing the importance of traditional media in the digital age.
If you're no longer getting results from social media, or just feeling burnt out by it, here's some good news: there are plenty of other ways to get your work noticed and build your photography business.
Your website lets clients focus entirely on your vision. And with some basic SEO, potential clients will be more likely to find you via Google than they ever would on social media.
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