Frédéric Arnault, age 29, has been appointed as the CEO of Loro Piana, a luxury cashmere brand under LVMH, replacing Damien Bertrand, who has moved to Louis Vuitton. This reshuffle is part of Bernard Arnault's ongoing strategy to place his children in key leadership roles across the company. Previously, Frédéric led LVMH's watches division. This restructuring includes promotions for other family members, highlighting the importance of passionate leadership in maintaining LVMH’s brand desirability and dynamic growth.
"Our maisons' desirability is fuelled by dedicated and passionate leaders. Damien, Frédéric and Pierre-Emmanuel's vision, entrepreneurial spirit, creativity and commitment to excellence will be assets to pursue the dynamic development of our maisons."
Bernard Arnault's move to appoint his son Frédéric as CEO of Loro Piana exemplifies his strategy in repositioning family members into key leadership roles within LVMH.
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