The French phrase 'faire le buzz' translates to 'to make a buzz' and describes creating excitement or a topic that garners wide attention, particularly in digital spaces. It can refer to information that becomes a hot topic, whether it's a celebrity scandal or a trending restaurant. The phrase has a neutral connotation and serves as a marketing tool aimed at encouraging word-of-mouth advertising. Originating as an anglicism, it has been in use since the early 2000s to capture the essence of virality in discussions.
The expression 'Faire le buzz', which translates literally to 'make a buzz', is used to indicate topics gaining widespread attention, often through the internet.
'Faire le buzz' describes any information that creates excitement or discussion in public discourse, and can pertain to anything from scandals to restaurant openings.
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