You Know Hacky Sacks Are Back. But Why?

Hacky sacks have reappeared as teens create social media accounts and clubs to play together and move away from screens. PlayMonster partnered with Wham-O in 2025 and relaunched the product in February by modernizing the product line, building a social-first presence, and positioning the brand for today’s consumers and creator culture. The relaunch used a Gen Z approach across TikTok and Instagram, connecting and collaborating with fans through content. The brand generated 100 million video views across those platforms, with a TikTok product drop selling out in under three hours and Amazon pre-orders moving quickly. Search and hashtag growth indicate strong momentum, and nostalgia is being reframed as “reclamation,” remixing the past for comfort.

""From the beginning, we saw Hacky Sack not just as a nostalgic brand but one with all the ingredients to become a viral trend," he told Scary Mommy. "That informed how we approached its relaunch earlier this year - modernizing the product line, building a social-first presence, and positioning the brand for today's consumers and creator culture.""

""In other words, they knew how trends start now, and so far it's paid off. According to TikTok, #hackysacks is up 32,400%, and searches for \"hacky sack\" are up 6,995% since the start of the year. So PlayMonster used a Gen Z playbook: They built an active presence across their TikTok and Instagram channels and connected and collaborated with fans directly through content.""

""Indeed, PlayMonster's channels have netted 100 million video views across TikTok and Instagram; their last product drop on TikTok sold out in less than three hours, and pre-orders on Amazon went nearly as fast, Berkowitz said.""

""We're seeing nostalgia evolve into what we're calling 'reclamation', people are looking to the past for comfort, but remixing it in wa""

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