The article discusses the duality of family vlogging as showcased by Ruby Franke, a prominent YouTube figure whose success projected an idealized image of motherhood. Following the revelation of severe child abuse within her family, Franke's life illustrates the hidden costs of the influencer economy. The rise of such content has allowed mothers to gain financial success at the expense of their children's privacy and well-being. New documentaries on the subject highlight the dark side of this trend and its wider implications for parenting norms.
In some ways, she was a vision of modern motherhood: photogenic, committed, successful. But six years after her Mother's Day shout-out, Franke's image had crumbled.
The show is also one of two new documentaries that explore how the creator economy encouraged family vloggers to perform an ideal of perfect American motherhood.
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