Clinician Kathryn Keough of the Child Mind Institute often receives inquiries from concerned parents about their daughters wanting to play with makeup. This reflects a broader anxiety regarding 'girly-girl' culture that pressures young girls to emphasize appearance over substance. Influencers and retail strategies, such as Ulta's introduction of toy makeup, heighten these worries. However, Keough reassures that a child's interest in makeup is typically a normal, healthy part of development, not a signal of potential trouble.
When a 3-year-old asks for a lipstick tube of her own, she's doing something that is, in Keough's words, developmentally "so normal"-and that can evâ¦
The anxiety is very real. Parents worry that interests in makeup and beauty are pressuring young girls to prioritize their appearance over their actions.
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