Please Tell Me What to Do
Briefly

The article explores the growing trend of specialized life coaching, highlighted through the experience of Serena Kocourek, who struggles with IVF and finds solace in her coach, Kristin Dillensnyder. It underscores the uniqueness of coaching services that cater to various personal dilemmas. Kocourek's interactions illustrate how coaches provide support and coping strategies during challenging times. The article questions the decline of seeking advice from personal networks, emphasizing the rise of coaches for almost every conceivable issue, from parenting decisions to burnout management in vacation planning.
Having trouble focusing? An executive function coach might be right for you. Undecided about having kids? There's a coach for that too.
IVF coaching may sound niche, but it's far from the most specialized type of coaching on offer. These days, if a problem exists, there seems to be a coach for it.
She'd say, 'They just played the lullaby thing and I didn't cry.' 'Win,' Dillensnyder would respond. Or she'd remind Kocourek, 'Just because somebody else is having a baby doesn't mean that you can't have a baby.'
Kocourek liked that Dillensnyder had gone through IVF herself and would help her come up with responses to insensitive questions from family and friends about when she planned to get pregnant.
Read at The Atlantic
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