Illinois enacted new rules requiring adults to pay children under 16 if they appear in at least 30% of social media content over a 30-day period. Funds must be placed in a trust minors can access at 18.
Illinois State Senator Dave Koehler highlighted the need for children in social media to receive revenue, as many parents pocket earnings from kids' work in digital spaces.
A 15-year-old student proposed the legislation to protect child influencers' earnings from misuse; other states like Maryland, California, and Wisconsin are considering similar laws.
Kidfluencers can earn up to $10,000 per sponsored post, but current regulations allow the money to go to the parent or guardian. This law aims to create a financial safeguard for young content creators.
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