"The data reveals DINKs aren't just spending more - they're spending differently, with an emphasis on experiences that enhance their partnerships and personal growth," Libby Rodney, Chief Strategy Officer at The Harris Poll said in a statement alongside the new survey.
"The Harris Poll survey found that 61% of DINKs have a household income of over $100,000. The median net worth of a couple with no children was around $399,000 in 2022, over $100,000 more than it was in 2019."
"65% of Gen Z and Millennial DINKs plan to have children eventually, with 37% aiming to within the next five years. In the meantime, they're spending on luxury and premium experiences in dining, travel, and personal development products."
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