AMC's upcoming 'please don't sing' advertisement, shown before screenings of Wicked, humorously acknowledges the challenge of stopping theater kids from inevitably singing along.
While AMC attempts to curb spontaneous singing with a brief notice, the overwhelming urge of theater kids to join in may prove too powerful.
In a clever twist, AMC plans to host sing-along screenings of Wicked around Christmas, tapping into the very impulse they seek to manage.
The possibility of scheduled sing-along events hints at a compromise where both the theater kids' enthusiasm and the format of the film can coexist.
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