"YouTube does not have a 90-second non-skippable ad format. This isn't something we are testing right now. Despite this, many viewers report seeing these longer ads."
"We've determined this was a result of a bug, which resulted in higher, inaccurate timers being shown for shorter ads. We're rolling out a fix now."
YouTube has increased the use of unskippable ads, with reports of 90-second ads surfacing despite the company's denial. Users have expressed frustration over longer ad breaks, which sometimes include a mix of ad types. YouTube claims these longer ads are a result of an interface bug, leading to inaccurate timers for shorter ads. The company is working on a fix and maintains that it does not have a 90-second non-skippable ad format. The platform's ad strategy has shifted significantly, impacting user experience.
Read at Ars Technica
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