"A growing number of users are actively watching and posting videos on X, fueling the platform's rapid expansion. X is now a video-first platform, with video being part of more than 8 in 10 user sessions, and we've seen views increase almost 30% year over year."
"Effective February 1, 2024, X will expand access to our successful vetted inventory pilot with Integral Ad Science, a leading global media measurement and optimization platform, to all US advertisers. In this partnership, IAS classifies all Vertical Video Ad adjacencies for brand safety and suitability aligned to the GARM framework."
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