Why Consumers Participate in Online Communities [Data & Expert Insight]
Briefly

For example, you can use social listening to see how consumers are talking about a new product you've launched, or you can ask consumers a question and create an interactive poll in your YouTube Community tab.According to HubSpot's State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the last three months.The HubSpot report also asked consumers the most significant benefits they get from participating in online communities, and they said learning new things, gaining new ideas and inspiration, and being able to meet and interact with others with similar interests.
Read at Hubspot
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