Chips Ahoy is all but waving bon voyage to its linear television advertising budget.As the 60-year-old, Mondelēz-owned brand looks to better target Gen Z consumers over the last two years, ad spend has shifted almost entirely away from TV spend to social and digital."We really want to be focused on the channels where Gen Z are today.
#back #years #performance #experiences #increasingly #celebration #social-media-platforms #focal-point #shortcomings #digital-advertising
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