"Nearly 40% of Americans have a side hustle right now - and for many, it's not just a way to earn a little extra cash. According to a recent LendingTree survey, 61% of people with a side hustle say they couldn't afford to live without it. While the number of side hustlers has decreased slightly since the pandemic's peak, many still feel the everyday financial pressure."
"Email costs almost nothing to send, but the return can be huge. Unlike social media, email lets you build deeper relationships, stay top of mind and drive repeat sales - all while you're working your day job, sleeping or fulfilling orders. When you're short on time and money, email helps take some pressure off and scale your side hustle like no other channel."
Nearly 40% of Americans have a side hustle, and 61% of side-hustlers say they could not afford to live without it. A third started a side gig to cover basic expenses, and 49% cite the current economy as the main reason. Many side hustles begin as gigs like delivering groceries or driving for Uber, but can evolve into businesses selling products or services. Email marketing costs almost nothing to send and can deliver large returns by building deeper relationships, keeping a brand top of mind, and driving repeat sales while a founder balances other obligations. Build an email list early and move social followers onto that owned list.
Read at Entrepreneur
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