The article discusses the critical role of Search Engine Optimization (SEO) for content-based online businesses, emphasizing that since 2010, Google has dominated the search engine market with a share exceeding 90%. SEO businesses aim to create relevant content that ranks highly on Google, drawing organic traffic to their sites. This traffic is monetized as users click through from search engine results pages (SERPs). The distinction between organic and ad-driven traffic is also noted, highlighting the reliance on Google for visibility and the challenges posed by this dependency.
An SEO business must prioritize Google's algorithm to survive, as Google still dominates over 90% of search engine traffic, affecting web content's visibility.
The business model for SEO content-based enterprises relies on generating organic traffic through high-ranking articles that lead users from Google's search results to their sites.
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