"While social proof is helpful, chances are it's not what your visitors came for. And you don't want to push what they came for right out of their radar."
"According to heat maps, only 50% of users scrolled far enough to see the social proof."
"Despite the fact that only half of our visitors saw them, the social proof sliders were still the second and third most-clicked elements on these landing pages."
"One tiny little layout change netted us an almost 20% increase in on-page conversions."
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