The bad ad ecosystem: Here's what the research says
Briefly

It's a pretty dynamic thing right now... It's sort of a changing threat. We're in this place of playing Whac-a-Mole until we as an industry tighten up overall security, and really figure out a way to sort of punish these bad actors.
When exposed to bad ads, consumers are more likely to mistrust good ads and even block all ads, decreasing reach for marketers.
Read at Marketing Dive
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