"The number of users who block online adverts grew by 82% in the year up to June 2015, raising concerns about the future of online advertising and content funding."
"A fundamental problem is that so much advertising intrusively forces people to view an ad, rather than focusing on creating content that people actively want or choose to see."
"If consumers are using ad-blocking technology to prevent advertisers from forcing their message on people, then a more collaborative approach to marketing is essential."
"Too often advertising focuses on the product, interrupting consumers and behaving in a way that would lead to being blocked on social media."
The rise of ad blocking technology, with an 82% increase in users, poses challenges for online advertising and content providers. Industry experts emphasize the need for evolution in advertising strategies to maintain internet freedom. Many ads are perceived as intrusive, leading to consumer frustration. A shift towards collaborative marketing, where consumers engage with content voluntarily, is essential. Advertisers must focus on meaningful interactions rather than aggressive promotion to avoid being blocked by users.
Read at Thedrum
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