"The challenge set to Turps was that he had 12 hours to get as far away from the remote village of Dull in the Scottish Highlands, with no money, just his wits and a bag of seemingly useless items to barter with, such as a Braveheart DVD."
"With over 20 million subscribers to his YouTube channel, that are digitally active and predominantly 'gamers', an audience which have a known history to engage with Maria Casino, Mark 'Turps' Turpin was identified as the right choice to amplify the campaign."
"The Market allowed us to explore innovative approaches to content and mobile marketing, which we recognised we needed but did not have the budget to simply journey down the influencer marketing or paid distribution route."
"54% increase in brand search volumes, 85% increase in First Time Deposits, and 22m brand impressions driven in under 12h were among the impressive results of the campaign."
Maria Casino faced challenges in a competitive market with a limited budget. The solution involved influencer marketing, leveraging Mark 'Turps' Turpin's large social following. Turps undertook a 12-hour live adventure from Dull, Scotland, using bartering items. The campaign was promoted through various online platforms, resulting in significant increases in brand search volumes and first-time deposits. The innovative approach allowed Maria Casino to reach new audiences effectively, exceeding client expectations with impressive results.
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