"With this latest campaign, we're heroing our 'vertically gifted' Tower Burger, a burger so unique we had to completely rethink our approach to traditional advertising just to make it fit," says Phoebe Syms, brand manager at KFC.
"It was a tall order, but from all-new out-of-home special builds to head-turning horizontal ads, we've done our Towers justice, showing that there's one burger that rules the roost, standing head, shoulders and hash browns above the rest," says Phoebe Syms, brand manager at KFC.
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