Link-building is a key SEO strategy that can enhance a website's authority and boost visibility in search results. However, it can backfire if website owners prioritize quantity over quality in their backlink acquisition. Misguided link-building approaches can lead to penalties from search engines, as highlighted by Google’s Penguin algorithm, which targets and demotes sites utilizing spammy links. Understanding the distinction between good and bad backlinks is essential for maintaining traffic and reputation online, urging a more strategic and quality-focused approach to link-building.
Link-building can increase your website authority, but poor strategies focusing on quantity over quality can severely hurt your search engine visibility.
Google's Penguin algorithm targets spam links, effectively penalizing websites that use bad backlinks for improved rankings.
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