Social media influencers, including various types, have sued PayPal and others for allegedly taking away their affiliate marketing commissions through browser extensions like Honey that alter last-click attributions. Legal experts express skepticism about the influencers' ability to prove wrongdoing. While the lawsuits may not succeed legally, they could prompt brands and influencers to reassess their marketing strategies and the methods used for tracking commissions. Additionally, alternatives to traditional affiliate link systems may hinder smaller influencers' growth compared to larger competitors who can negotiate more lucrative deals.
Influencers have filed a wave of lawsuits over browser extensions like PayPal's Honey that they say 'steal' last-click attributions when their followers use their link to purchase something online.
Arguably, these are similar players competing for the same pot of money and I don't know that that gets you intentional interference with a contract.
The reputational stain of the class action litigation has the potential to lead brands and influencers to rethink how they track attributions and advertise deals going forward.
Affiliate links are 'relatively low-cost' for smaller creators compared to people with larger audiences who could command a flat fee for a certain number of product posts.
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